MediaMall Technologies Press Release
PlayOn Releases Cutting the Cord Survey - $24 MM Saved Per Year
Finding Concludes Millions of Consumer Dollars Being Diverted to Online Video
SEATTLE – September 30, 2010 – MediaMall Technologies, Inc. today released the results of a recent survey conducted among its PlayOn customers, defining how consumers are behaving in respect to cable subscriptions and the proliferation of online video. PlayOn is a software solution installed on a PC that streams online video content to the living room TV through a networked Nintendo Wii, Xbox 360 or PlayStation3, among other DLNA-compliant devices. PlayOn also streams to mobile devices including iPhone, iPod touch and iPad via HTML5 with plans to expand to Android devices in the future. Channels available include Hulu, Netflix (IQ), Amazon (VOD), ESPN3, Comedy Central, ABC, CBS, PBS, MLB, NHL and many others.
The survey results reveal how consumers are cutting the cord with cable television, identify the impact such behavior is having on the industry, and reinforce a shift in consumer dollars to online content.
Key Findings:
PlayOn is saving American households over $24 Million per year in cable subscription fees. This number is expected to grow to over $70 Million in 2011.
It is estimated that PlayOn customers generate an incremental $3 Million per year in online ad revenue by watching on average four additional hours of online video per week since installing PlayOn. This number is expected to climb to over $10M by 2013. (based on long-form average $40 CPM as of July 2008, TDG Research Report)
56% of PlayOn customers have dropped cable or are at risk of doing so. 40% of PlayOn customers are already saving hundreds of dollars per year, and many more plan to follow suit:
- 30% have canceled cable
- 10% have downgraded their cable subscription
- 16% are considering cancelling
The 54% of PlayOn customers who have no intention of cancelling cable prove to be true content junkies -- spending an average of $80/month on their Cable Subscriptions.
“The survey confirmed many of our hypotheses. PlayOn customers seem to be equally divided in their objectives, but PlayOn delivers whether the goal is to save money or increase their on-demand libraries,” stated PlayOn CEO, Jeff Lawrence. “We were surprised by the aggregate subscription savings of $24M per year – but it seems consistent with the cord-cutting trend underway across the nation. The incremental online ad revenue generated, while only a fraction of the reduction in cable fees, shows that these new viewing patterns can be monetized. We look forward to helping define the new viewing paradigms and working with content providers to better monetize their assets.”
To learn more about PlayOn, please visit: http://www.PlayOn.tv
About MediaMall Technologies
MediaMall Technologies was founded in 2003 to make it simple, affordable and fun to enjoy your favorite movies, TV shows and videos from the Internet on your TV. Its PlayOn software runs on Windows PCs and wirelessly streams Internet content to networked Wii, Xbox 360 and PlayStation 3 gaming consoles, any number of DLNA-compliant devices connected to your TV, and iOS devices including the iPhone, iPod touch and iPad. MediaMall operates with offices in New York, Seattle and Copenhagen and can be found online at www.PlayOn.tv.
PlayOn is a trademark of MediaMall Technologies, Inc. All other trademarks are the property of their respective owners.
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Media Contact
TriplePoint for MediaMall Technologies, Inc.
playon@triplepointpr.com
(415) 955-8500
